Most filtration systems use plastic housings that degrade over time, sometimes even leaching chemicals into the water. Stainless steel offers a more durable and hygienic alternative, avoiding contamination while ensuring longevity.”

Scientific studies confirm that diatom ceramic filtration (0.1 µm) and coconut-based activated carbon effectively remove contaminants while preserving essential minerals. Ceramic filtration physically blocks microplastics, bacteria, and heavy metals (91–98% lead and mercury removal), while activated carbon adsorbs chlorine byproducts, pesticides, and volatile organic compounds. This combination eliminates pollutants that bottled and tap water often contain—without stripping beneficial minerals like calcium and magnesium. Unlike reverse osmosis, it delivers clean, safe, and naturally balanced water with minimal waste and a lower environmental impact.

“Bottled water isn’t as pure as it seems—studies show that most brands contain microplastics, sometimes in higher concentrations than tap water. Beyond that, plastic bottles contribute to massive waste and pollution. A high-performance filtration system like Puure removes microplastics, chlorine, and contaminants directly at the source, delivering clean, safe water without the environmental cost.

Some systems strip water so aggressively that they take out the natural minerals responsible for its taste, leaving it flat and dull. Puure® works differently. Our ceramic and activated carbon design targets contaminants like chlorine, microplastics and chemical residues, while allowing essential minerals to pass through. The result is water that’s cleaner, safer and still naturally crisp.

“Being able to switch between filtered and unfiltered water is a practical feature that helps extend filter lifespan and reduce unnecessary filtration for tasks like washing vegetables. It’s a simple way to optimize both efficiency and resource use.”

Most filtration systems use plastic housings that degrade over time, sometimes even leaching chemicals into the water. Stainless steel offers a more durable and hygienic alternative, avoiding contamination while ensuring longevity.”

Scientific studies confirm that diatom ceramic filtration (0.1 µm) and coconut-based activated carbon effectively remove contaminants while preserving essential minerals. Ceramic filtration physically blocks microplastics, bacteria, and heavy metals (91–98% lead and mercury removal), while activated carbon adsorbs chlorine byproducts, pesticides, and volatile organic compounds. This combination eliminates pollutants that bottled and tap water often contain—without stripping beneficial minerals like calcium and magnesium. Unlike reverse osmosis, it delivers clean, safe, and naturally balanced water with minimal waste and a lower environmental impact.

“Bottled water isn’t as pure as it seems—studies show that most brands contain microplastics, sometimes in higher concentrations than tap water. Beyond that, plastic bottles contribute to massive waste and pollution. A high-performance filtration system like Puure removes microplastics, chlorine, and contaminants directly at the source, delivering clean, safe water without the environmental cost.

Some systems strip water so aggressively that they take out the natural minerals responsible for its taste, leaving it flat and dull. Puure® works differently. Our ceramic and activated carbon design targets contaminants like chlorine, microplastics and chemical residues, while allowing essential minerals to pass through. The result is water that’s cleaner, safer and still naturally crisp.

“Being able to switch between filtered and unfiltered water is a practical feature that helps extend filter lifespan and reduce unnecessary filtration for tasks like washing vegetables. It’s a simple way to optimize both efficiency and resource use.”